Route 66

The Route 66 promotion began as a design sprint exercise amongst our design department. After my concept was chosen, I was awarded the promotion’s headship. I wanted to capture the history of Route 66 with a distressed logo, old gas station pumps (wrapped on our guests’ kiosks), classic cars, and a nod toward the kiosk game with the state bumper stickers (on the posters). Guests would achieve goals in the kiosk game when crossing state lines or passing iconic landmarks along Route 66.