Route 66

The Route 66 promotion began as a design sprint exercise amongst our design department. After my concept was chosen, I was awarded with heading the promotion. I wanted to capture the history of Route 66 with a distressed logo, old gas station pumps (which were wrapped on our guests’ kiosks), classic cars and a nod toward the kiosk game with the state bumper stickers (on the posters). Guests would achieve goals in the kiosk game when crossing state lines or passing iconic landmarks along Route 66.

I created a desert theme in the skywalk of the casino. Floor graphics of a road were installed leading up the car display. Falcon board was used for the desert scene on each side of the skywalk, the standee and gas pump/cactus cut outs

Close up of the car with the standee and gas pump cut out

Panels of desert theme set up with cacti cut outs. Falcon board was used for both

Panels of desert theme set up with gas pump cut outs. Falcon board was used for both

The guests' kiosks were wrapped like gas pumps using an adhesive vinyl on the front. Falcon board around the sides and the globe on top

Side view of the kiosks shows the handle and hose

Poster around the property with promotion details

SEG (silicon edge graphic) used on property to inform guests of the promotion

Double sided slot toppers printed on foamcore used around the property to inform guests of the promotion

Route 66

Branding Refresh

Self Branding